Week 5 - Arguments & Business Reports

Argument & Rhetoric in Technical Writing

Arguments

Fundamentally an argument is a claim backed up by evidence

Supporting information:

  • definitions
  • citations to authority or past work
  • data (& models & charts)

Counter-arguments

Powerful approach: anticipate and address counter-arguments as part of your argument.

Strategies:

  • Argue against the counter argument directly
  • Accept the counter argument’s premise, but claim ___ matters more
  • Reject the premise of the counter argument and explain why the premise is faulty

It’s important (in most circumstances) to treat opposing viewpoints fairly

Audience

All arguments are made to a specific audience.

Anticipate your audience’s concerns and what arguments are likely to be most effective at addressing those concerns.

Reading Critically

Every source you use is also making an argument

  • Understand the author’s perspective/background
  • Don’t consider anyone the ultimate authority
  • Identify potential sources of bias
  • Consider the audience the author is addressing - is it the same as your audience?

Practice

Let’s listen to an argument about declining attention.

Take notes - how is the author making the argument?

Practice

What were the key components of the argument?

Did the argument change your views?

Why or why not?