Turn data into knowledge
How do your results inform the research question you identified?
How does that research question fit into the discipline?
What comes next?
Goal: Claim the strongest and broadest interpretation you can argue
Within scientific constraints!
You can speculate about possible interpretations – what results might mean
“Hedges” are common to avoid overstating
Most people find that it’s easier to write in this order:
This allows you to make the Introduction a mirror/inversion of the Discussion

vs.

1st paragraph of the Discussion
Restate the most important results briefly
Comment on whether results were expected or not
Use the opportunity to argue why this limitation isn’t a big deal, if possible.
In a business report, you may want to use this section to identify situations where your results may no longer hold – market shifts, pending legislation, etc.
Fit your answer into broader contexts
Identify areas of consensus and/or disagreement
What new questions arise?
How does the problem relate to other problems in the research area or facing the company?
Specific case -> more general case?
New hypotheses?
Different methods which may yield more interesting results?
Look at your IgNobel article Discussion
Highlight “hedge” words/phrases
What limitations are discussed? Separate out:
How is the last “thought” in the Discussion supported by the rest of the section?